email Newsletters

An email newsletter legal marketing program is now available for law firms. The first e-newsletter is a personal injury email newsletter for lawyers. Newsletters for attorneys practicing in other fields of law will be available soon.

We write the content and send an email newsletter to your clients for you, through an account at Constant Contact that you create.  All you have to do is upload the names and email addresses of your clients.

By sending a monthly email newsletter to your current clients; former clients; and prospective clients, your name will stay in front of your prospects continuously and your brand will become stronger every month.

Your newsletter campaign is emailed to the e-mail addresses provided to you by your clients, former clients and other contacts. By marketing your email newsletter to your niche group of clients and contacts, you do not have to worry about having a double opt in list because you already have a business relationship with clients and prospects who call you. You and your staff should ask every prospect who calls you for their e-mail address. I do that and no one has objected to giving me their e-mail address.

Since you will be sending email newsletters to existing clients and people who called you, you can avoid some of the ethics issues involved with unsolicited contacts. Any required disclaimer will appear at the bottom of the email newsletter.

How it works: 1) Open an account with Constant Contact;  2) Upload the names and e-mail addresses of your contact list to your Constant Contact account or just provide your contact list to us and we will upload it to your account for you;  3) Create a newsletter template for your law firm or for a small fee we can create a custom e-mail newsletter using your existing website header or create a new custom header for your law firm;  4) We write the newsletter content and send it to all of the people on your contact list.   Note: You must provide the list of names and e-mail addresses of your clients and contacts.  We do not sell e-mail lists.

Newsletters are written by, Philip L. Franckel, Esq., a personal injury attorney well-known for advertising, marketing and branding.  Newsletters are written to provide really useful information keeping people interested, subscribed and seeing your brand. Newsletters will be sent monthly which is a sufficient frequency for marketing and not too often to annoy readers. If you are interested in subscribing to an e-mail newsletter marketing program for your law firm, please send your contact information and we will contact you when we are ready to launch.

If you would like to subscribe to a monthly personal injury e-mail newsletter campaign or if you are interested in a monthly e-mail newsletter campaign for a different field of law, please send a message or give Phil Franckel a call:

Example eNewsletter (for 1-800-HURT-911 attorneys)

We can do your monthly personal injury newsletter campaign or you can do it yourself.  Either way, start with a 60 day free trial account from Constant Contact.

Constant Contact personal injury newsletter logo

Cross branding: Sending greeting cards through the US mail is a great way to achieve cross branding.  Cross branding is branding your name by using different types of media.  Cross branding strengthens your brand name more than is possible when using only one type of media. Ideally, you want to use as many different types of media as possible. Sending greeting cards 3-4 times a year and a monthly email newsletter are two of the three least expensive and most cost-effective methods available. The third least expensive and most cost-effective method is using business cards, however, only when business cards are properly designed and consistently given out.